Trademark

Reputation is the foundation behind any brand and is indeed a significant selling point for most famous brands. As trademarks are territorial, their rights are only protected in countries or regions where they are registered. Hence, several brands/companies that file passing off claims of their goods or services must prove a trans-border reputation in the particular territory....

Trademark is one of the IP rights that can be found in the business of every enterprise in today’s time. A trademark that is enforceable by law and can be given protection can go a long way for any business. It protects any mark that helps the consumer associate the goods and services covered under such mark....

We recently witnessed a trademark battle between India’s largest online grocery marketplace BigBasket and a budding online grocery delivery startup Daily Basket where a cease-and-desist notice was served to the start-up for trademark infringement and brand name violation over the use of the term 'basket', which happens to be common in the names of both the companies. ...